Adrienne Lavidor-Berman


I have been building online communities for over 15 years. Currently I am Digital Revenue & Marketing Operations Manager at WBUR, as well as founder of Bermidor Connections LLC, helping brands, agencies, and individuals visualize their social media goals and develop strategies to meet them.

The first time I had "social media" in my job title was when I worked for Boston.com and The Boston Globe. I managed the brands' main social media accounts and trained editors, reporters and producers on the best ways to use social media for reporting, engaging and growing readership. I also coordinated breaking news coverage via social media and live-blogging for major news events, including the Boston Marathon bombings.

Previously, I worked for several start-ups, including WEGOHealth.com, which is focused on building targeted communities of interest and connecting members with consumer brands. I started my career at iVillage.com, where I helped launch one of the first websites aimed at politically-active women.

I'm a Barnard College grad and live in the Boston area with my husband and children.

You can connect with me on Twitter, Facebook, and LinkedIN.