We will make the Web behave like a real knowledge base without losing the distributed, anarchic character that has been its strength. The core of this claim is that we can provide effective indexing for large volumes of assets available through the Web by using short textual annotations which summarize the content or capability available at each URL of interest. Furthermore, because the medium of description is natural language, any provider of capability or content can not only develop the content but can easily contribute to its indexing. This is equally true for textual pages, graphical elements, video segments or computational capabilities; natural language is the lingua franca.