London, June 2006.
No matter if you're an actual product or a person who is also a brand, it seems in vogue to have a "Testimonials" on your website. In the absence of having other character testimonials, I take mine from the reviews that hosts and friends have written for me on the rental website Airbnb.
Friends
"Jean is like a sister to me. We've shared adventures NYC, SF & Boston, and she's a dream guest, host & friend... she'll enrich your life, introduce you to new people, adventures..." -Tiffany
"She is extremely considerate of others' views, space, privacy and property. I know because she has stayed at my home while she was visiting my hometown... When back at home to relax or work, she is always respectful!" -Adeeti
"We've touristed together in San Francisco and Philadelphia, and are looking forward to more exotic vacations in the future! Jean is clean, dependable and lots of fun, and I would not hesitate to leave my apartment in her care :)" -Alison
Hosts
"I would highly recommend her as a guest to other hosts. My only regret is to not have met her in person!" -Saad, Cambridge, United Kingdom
"Jean was very pleasant during her overnight stay, she left the room spotless thank you jean..." -Sarah, London, United Kingdom
"Jean and her group left the house in great shape. Jean is welcome back anytime..." -David, Truro, Massachusetts
"... She was sweet, smart and a great guest. Would recommend her for her future travels..." -Michael, San Juan, Puerto Rico
Frequently Asked Questions
Yes, this is both a commentary on online branding and also how much--and what--we can construct about who someone is from their internet presence.