As more companies encourage users to participate in the design of personalized products through online configuration tools, a new kind of user-centered business model emerges. One of the outcomes of this transformation, is the restructuring of a company’s products - from a one-size-fits-all to a kit-of-parts - allowing customers to mix-n-match. A similar process is taking place in architectural design, as more research projects and a few commercial applications employ mass-customization techniques to allow users to design and build their own living solutions.

In my thesis, I propose a framework for user-centered architecture, called UDesign, and implement a web application that allows users to design their own custom apartment as a proof of concept. UDesign includes a sample one-bedroom apartment which users can customize through a kit-of-parts approach, i.e., a catalog of rooms (called assemblies), that are combined to create a complete floor plan solution. While available configuration tools in architecture require the user to think like an expert, e.g., integrate form and function, UDesign takes a novel approach by deploying a suite of machine learning algorithms coupled with data from Facebook to model users’ design preferences and match them with design solutions. Users can take advantage of these recommendations as the design's starting point and continue to explore other alternatives by dragging and dropping rooms from the catalog on to the sample floor plan. As users explore design solutions, UDesign updates its recommendations to guide users through the design space and helps them find solutions that best fit their needs. Finally, UDesign’s integration with Facebook, allows users to share designs, making UDesign part of their social network.

MIT Spotlight features unique designs as its home page. To create my design, I wrote a simple application that generates Voronoi diagrams recursively and used it to distribute the letter of M.I.T. The concept was inspired by Yaar Schnitman.

I co-taught a workshop of MIT and TKK Students about parametric urban design. As part of the workshop, I wrote a simple interactive game that enables designers to prescribe the design rules that govern their site and watch how they interact with the rules of neighboring sites/designers.

In this thesis I explored the use of scripted particle flow as a design tool for sustainable high-rise buildings.

I constructed this website for Jerry Shai, an Israeli fashion designer based in Tel Aviv.

I designed and constructed this website for Reuveni Interior Architects, an Israeli design firm based in Hertzeliya. The concept was to create a three-dimensional space that contains the various parts of the site and let users navigate through it.

I designed and constructed this website for Open Source Architecture, an international design and research firm, based in Israel, Canada and L.A. The site was launched at the group's exhibition for the FRAC Center in Orleans, France. The concept was to create a web of interacting project nodes to represent the group's interdisciplinary work.

I designed and constructed this website for Michael Azulay Design, an Israeli designer based in Tel Aviv. The concept was an elastic menu that communicates the physical properties of the UI.

I designed Stretch in collaboration with Gila Fakterman as part of an online competition on Designboom. The competition's brief was to design a new cart for the homeless which would also serve as shelter. Our design proposed to use the homeless's nomadic behavior as a potential for commercial advertisment, i.e., large commercial companies would purchase the new cart for the homeless, brand it with their logo and in return the homeless would advertise their product by simply walking around the city. we believe this symbiotic relationship would benefit all sides involved and create a more socially aware design process.

P_Nut was designed during my work at Michael Azulay Design for Shilav, Israel's leading brand in babys, toddlers and kids fashion. P_Nut is designed to be a place inside shilav's store where parents and their children can take a break, play and learn together. P_Nut is equipped with personal computers running interactive software. Although P_Nut encloses a space within the store it is transparent enough to allow visual connection with the surrounding store.

I assisted Open Source Architecture in putting together their exhibition at the FRAC Center in Orleans, France.

I founded Meshroom Design Studio in order to provide local and international firms with 3D modeling and rendering services. Below are a few sample projects from those happy times.