Re: Functional Developer as a product name

Subject: Re: Functional Developer as a product name
From: Rob Myers <robm@lostwax.com>
Date: Mon, 15 Nov 1999 12:09:53 +0000
CC: info-dylan@ai.mit.edu
Organization: Lost Wax Media Ltd.
References: <199911141602.LAA29261@life.ai.mit.edu> <raffael-1411991614430001@raffaele.ne.mediaone.net>
Sender: owner-info-dylan@ai.mit.edu

I taught CodeWarrior on Mac for 3 years. The first year some of the female
members of the objected to the name and changed the icon label to "CodeGoddess"
on most of the boxes in the lab.
The other years didn't seem to mind.

Don't underestimate marketing names, a new product needs a memorable name that
gets across what it's about. TLAs or MLAs destroy information rather than
building impressions.

I'll do a brainstorm and see what I can come up with. :-)

- Rob.

Raffael Cavallaro wrote:

> I'm a fan of acronyms myself - all the pure marketing names seem silly to
> me (CodeWarrior, JBuilder, etc.)

References:

Re: Functional Developer as a product name

From: raffael@mediaone.net (Raffael Cavallaro)